Michael Lench
Michael Lench spent over twenty years working in ITV before setting up a consultancy business working with clients such as S4C, Sony, ITN, ESPN, SDN and The Department of Education
Michael’s unrivalled thirst for success, his brilliance and business acumen really is the key driver for Optimal.
He nurtures his team wholeheartedly, encouraging them to constantly push their own boundaries and limitations, further developing their skills and knowledge
Michael is a results man and as the entire media industry will know, Fulham’s result is as crucial to Michael’s life as his business results
Dawn Macphail
Dawn spent 18 years in sales at ITV before moving to Optimal in her current role. She worked her way up to Operations Director where she was responsible for a sales team that generated in excess of £50 million.
She not only is a dynamic sales woman and an excellent communicator but an energetic team motivator.
Dawn is highly regarded throughout the media industry and well known in many upmarket drinking establishments around town
Roger Menasse
Roger’s experience in Media spans 13 years, 4 of which have been spent at Optimal. His career in media has been varied, from PR, Video Media Sales, Client Services at Granada and Digital Sales Manager at ITV.
This diversity has given Roger a more robust understanding of the media industry, which is reflected in his work at Optimal
Among others Roger is our resident expert in teleshopping media, a lucrative and growing market
Rog is a friendly guy and his industry contacts are endless as his expenses often show!!
Ian Davis
Ian has had a dynamic and varied career in media spanning some 25 years. His roles include Sales Planning Director at ITV Sales House TSMS and Executive Media Director at Translucis as well consulting for various Media Agencies and Sales Houses.
Ian is a multi disciplined, commercially minded Board Director with extensive experience in business planning, negotiation and management.
His knowledge and high level contacts in the industry are key to Optimal’s success
Ian is brilliant in all aspects of his work, but his jokes just don’t cut it!
Sarah Rice
Sarah’s experience in media sales spans across nearly two decades. She spent nine years working in TV sales for ITV at various levels before moving onto agency side as Marketing Manager.
Another short spell on the sales side on World Golfer Magazine then led her back to her roots of television sales and there she has stayed with us at Optimal for the past 4 years.
Sarah can really come under the category experience and youth, as she hasn’t aged in 20 years!
Nick Smith
Nick is to sales what butter is to bread!!
His ten years of sales has been quite incredible, crossing classified and consumer press before helping to build one of the most successful radio sales efforts in South Wales at Real Radio.
Nick is our resident Welsh Sales Manager and deals with agencies and clients alike
